[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[1n big sur, 0.5c big bear, 1.5O blythe, 2p catalina, 2c carlsbad, 3p coachella]
[3w coronado, 4c crystal cove, 5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla, 11o la quinta, 12n malibu]
[12.5n mojave, 12w montecito, 12o napa, 12.5p newport, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[2c carlsbad, 0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[3w coronado, 3p coachella, 4c crystal cove, 5w del mar]
[6p encinitas, 7c glamis, 9o huntington, 9w indio]
[11w la jolla. 8n joshua tree, 10p laguna, 11o la quinta, 12n malibu]
[12.5p newport, 12w montecito, 12o napa, 12.5n mojave, 13p oceanside, 14w ojai]
[16p palos verdes, 14.5n redondo, 15w rancho mirage, 14.5r palm springs, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[shared]
[shared]
[shared]
[shared]
[2c carlsbad, 3p coachella, 3w coronado, 4c crystal cove]
[0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla]
[11o la quinta, 12n malibu, 12w montecito, 12.5n mojave]
[12.5p newport, 12o napa, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo]
[18w san clemente, 17r santa ynez, 19n sequoia, 19.5o tahoe]
[20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[1n big sur, 0.5c big bear, 1.5O blythe, 2p catalina, 2c carlsbad, 3p coachella]
[3w coronado, 4c crystal cove, 5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla, 11o la quinta, 12n malibu]
[12.5n mojave, 12w montecito, 12o napa, 12.5p newport, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[2c carlsbad, 0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[3w coronado, 3p coachella, 4c crystal cove, 5w del mar]
[6p encinitas, 7c glamis, 9o huntington, 9w indio]
[11w la jolla. 8n joshua tree, 10p laguna, 11o la quinta, 12n malibu]
[12.5p newport, 12w montecito, 12o napa, 12.5n mojave, 13p oceanside, 14w ojai]
[16p palos verdes, 14.5n redondo, 15w rancho mirage, 14.5r palm springs, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[shared]
[shared]
[shared]
[shared]
[2c carlsbad, 3p coachella, 3w coronado, 4c crystal cove]
[0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla]
[11o la quinta, 12n malibu, 12w montecito, 12.5n mojave]
[12.5p newport, 12o napa, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo]
[18w san clemente, 17r santa ynez, 19n sequoia, 19.5o tahoe]
[20n ventura, 20w victorville, 20o yuma, 20r zzyzx]

Swipe Foundation

$36.00 $36.00

A sensitve-skin friendly, medium-buildable coverage, featherweight serum foundation that helps reduce inflammation + bacteria on the skin to prevent breakouts.

Shade
Not Sure? Take Shade Quiz
Warm
Cool
Neutral
Olive
Peach
Red

A sensitve-skin friendly, medium-buildable coverage, featherweight serum foundation that helps reduce inflammation + bacteria on the skin to prevent breakouts.

Free Shipping $30+ • Free Returns

  • ☁️Featherweight Serum
  • 🔵Anti-Inflammatory
  • 🌬️Breathable + Weightless
  • 🧷Non-Acnegenic
  • 🕰️16-hr Long Wear
  • ✨Skin-Like Finish
  • 🍃Silicone-Free
  • 👌 Medium-Buildable Cover

Tell me more

This non-comedogenic, non-acnegenic hydrating foundation glides on like serum, feels like you’re wearing nothing, and has a second-skin natural finish. It smooths texture without silicones, strengthens the skin barrier, and is made with Portulaca, an ingredient known to be anti-inflammatory + anti-microbial to help prevent breakouts and keep skin calm.

Ingredients

Portulaca Oleracea Extract: Anti-inflammatory + antimicrobial to helps calm irritation and keep breakout-causing bacteria in check.

Fermented Oat: Deeply hydrates + helps strengthen the skin barrier.

Lactobacillus Ferment: Soothes skin + helps defend against environmental stressors.

Ingredient List: Water/Aqua/Eau, C15-19 Alkane, Caprylic/Capric Triglyceride, Dicaprylyl Carbonate, Propanediol, Silica, Glycerin, Polyglyceryl-3 Polyricinoleate, Glyceryl Hydrogenated Rosinate, Panthenol, Shorea Robusta Resin, Oryza Sativa (Rice) Starch, Sodium Chloride, Octyldodecanol, Stearalkonium Hectorite, Dextrin Palmitate, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Diisostearyl Malate, Squalane, Propylene Carbonate, Sodium Dehydroacetate, Sodium Myristoyl Glutamate, Polyglycerin-3, Tocopheryl Acetate, Ophiopogon Japonicus Root Extract, Polyhydroxystearic Acid, Portulaca Oleracea Extract, Aluminum Hydroxide, Lactobacillus Ferment, Ricinoleic Acid, Maltodextrin, Avena Sativa (Oat) Leaf Extract, Isostearic Acid, Citric Acid, Lecithin, Tocopherol, Saccharomyces Ferment Lysate Filtrate, Sodium Benzoate, Potassium Sorbate,). May Contain/Peut Contenir [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

How To Use

One pump for sheer coverage. Two to three pumps for medium-full coverage. Plays nice with your fingers, a brush, or a beauty sponge.

Tower Tip

Use your fingers to gently warm the formula and rub it into your skin until it looks natural. For areas where you want a little extra coverage, use Brush 01 to tap on more.

View full details
[0.5c big bear]
Swipe Foundation
0.5C Big Bear

Everyone Can’t Stop Swiping.

Now available in 36 seamless shades.

Find Your Match

F.A.Q.

Yes, Swipe Serum Foundation is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and non-acnegenic (aka helps prevent breakouts). Formulated with Portulaca Oleracea Extract (anti-bacterial and anti-inflammatory—called "nature's version of hypochlorous acid) and designed with 82% skincare ingredients it's designed to feel like a second skin while supporting the barrier, hydrating, and defending against environmental stressors. Furthermore, it has passed all leading Acne-Safe Checkers and is the first (and only!) foundation to receive the National Eczema Seal (NEA) of Acceptance.
You can find your best shade match by taking our quiz (linked in our navigation bar!).
We recommend one pump for sheer coverage and two to three pumps for medium-full coverage. Swipe Serum Foundation was designed to play nice with any application tool: your fingers, a brush, or a beauty sponge. For our sensitive skin community, try prepping your skin with SOS Daily Rescue Spray 1-2 minutes before application. Tower Tip: Use your fingers to gently warm the formula and rub it into your skin until it looks natural. For areas where you want a little extra coverage, use Brush 01 to tap on more.
We have two brushes for different types of application: Brush 01 (Big Blender Brush) is recommended for fast, all-over application. Press and roll to build coverage without streaking, buff to sheer out for a softer finish, and blend from center of face outward for the most natural look. Brush 03 (Baby Blender Brush) is recommended for precision application and refining coverage. Tap to build coverage in targeted areas, use the tip for pinpoint application (under eyes, around nose, blemishes), and lightly blend edges to perfect without overworking.

Reviews
SHOP ALL
[0.5c big bear] [1n big sur] [1.5O blythe] [2c carlsbad] [2p catalina] [3p coachella] [3w coronado] [4c crystal cove] [5w del mar] [6p encinitas] [7c glamis] [9O huntington] [9w indio] [8n joshua tree] [11w la jolla] [11o la quinta] [10p laguna] [12n malibu] [12.5n mojave] [12w montecito] [12o napa] [12.5p newport] [13p oceanside] [14w ojai] [14.5r palm springs] [16p palos verdes] [15w rancho mirage] [14.5n redondo] [18w san clemente] [17r santa ynez] [19n sequoia] [19.5o tahoe] [20n ventura] [20w victorville] [20o yuma] [20r zzyzx] [2c carlsbad]

Swipe Foundation

0.5C Big Bear
Join the Waitlist
[Chill Heat] [Bitter Sweet] [Only Choice] [Static Flow] [Act Natural] [Static Flow]
New

ShineOn Plumping Lip Jelly

Plumping without Irritation

Chill Heat
Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

All-Over Hydrating Concealer

0.5 ALTA
Tower 28 Beauty SOS Rescue Spray (4 oz) [Duo] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] [Shared]
Product badge Product badge Product badge
TikTok Viral

SOS Rescue Spray

The Original Hypochlorous Acid Spray

Standard
Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
Product badge Product badge Product badge

SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

Standard
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
Save $6

Everyday Base-ics Set

Choose Your Shades ($56 Value)

Choose  —  $50.00 $50.00
SOS Rescue + Relief Body Wash Treatment [Shared] SOS Rescue + Relief Body Wash Treatment
Product badge Product badge Product badge
New

SOS Rescue + Relief Body Wash Treatment

Powered by Sodium Hypochlorite

Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
Product badge

SunnyDays™ Tinted SPF 30

Sun Protection + Coverage

13 La Cienega
Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]
Product badge Product badge Product badge

SOS Recovery Cream

Barrier Repair with Ceramides

Standard
[Shared: Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white] [Shared: Family group photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
Save $10

LipSoftie® Deluxe Gift Set

Exclusive + Limited Edition